I-GEN: The "Connected" Generation,

For an interesting article on the youngest generation of our society read about the IGen, or Gen Z.  The generation of those presently 20 and under, born after 1995.  While there is much to observe and consider about this newest generation the reports provided the following some insights as to how the IGen, will influence retail business.  

• IGens witnessed their parents deal with the great depression and recovery of lean family financial conditions. IGEN's will pay attention to price and quality.
• IGens are comparison shoppers readily using their smart phones to check for better deals.
• IGens influence over price, selection, ratings, reviews is shifting power away from retailers, and brands to the consumer. 
• IGens access discount websites, bidding apps, sales, loyalty promotions, making purchases at a discount is their expectation.
• IGens will do  most of their shopping online, stores will be a recreational pastime or social activity 

For the full report discussion on the IGen  2016 National Study on Technology and the Generation after Millennials  by The Center for Generational Kinetics and Jason Dorsey