People are using mobile phone to purchase almost everything and they are doing so at their convenience. According to Chetan-Sharma Consulting during 2012 consumers purchased $7 Billion in goods and services using Mobile devises and Paypal. Plus $5 Billion in purchases using a Mobile phone adaptor called Square.
If your customers cannot find your business on their Mobile devices they are possibly shopping someplace else. A few basic steps can at least get your business a presence:
Create A Mobile Web Page
Small screens display less information than a traditional web site. Graphics and pictures will not look good on a small screen. Text that was easy to read may become illegible. Mobile devices are about convenience and what the customer wants to know immediately. Some of the most frequently searched information are street addresses, store hours, phone number, list of services and link to your website.
Post Your Business Location
In addition to your street address, get your business location on Google maps. It is estimated that one third of all mobile searches are looking for a local source. Location will influence the results on Google search to show the closest stores to the customer’s present location. To place or update your business location on Google Maps go to www.google.com/places
Customer’s Convenience
Mobile devices enable people to check their email at any time and place. People sitting in a waiting room, on a bus, airport terminal, or walking in the park can keep in contact. This implies that email messages should be short and focused to be easily read and understood. Unfortunately, this also implies customers what more information faster, if they cannot get an immediate answer to their question they are likely to try someone else.
Texting is Big
Texting is compatible with all mobile phones and is the most often used form of communication on a mobile phone. Allow you customers to sign up to receive text messages a method to receive notices of specials, announcements or reminders of their appointment. Integrate texting codes into your entire marketing strategy. Whatever media you choose for advertising should include your text address
Mobile Apps
Apps are much more than games. A business App can enhance customer relationships and loyalties. Business Apps essentially place the entire business on the customer smart phone speed dial. At present the use of Business Apps appears to be strongest with very frequent customers.
