Operating a business is a series of trial and error
experiments products, services, marketing, how you do things are all subject to
variables that can be changed to improve the outcome. Yet I frequently hear a client say, I did
that and it did not work, end of discussion.
An important part of making your business better that the
competition is discovering how to do your business better than the competition. When an idea works, it’s obvious and we
repeat it. But, when the idea does not work we frequently miss an opportunity
to learn why the idea didn’t work, or conversely how to do it better next time.
In some respects we can learn more about
our business, customers, products and services because we need to solve a
problem, to improve the product or service, as a critical step towards growing the
business.
Learning how to do better will improve your chances of out
competing and winning new business opportunity. Thus, when you try a new idea, product or
service analyze the following:
- Was product/service right for this time and place: Technology, fads, even location can influence customer needs.
- Why was the idea a success or flop?
- What changes would result in a different outcome?
Advertising message must fit the correct audience. Each new generation of consumers is as
different as we are for our predecessors. In other words, what I like is not
necessarily important to my customers.
Product and service are provided consistently, on time, and
meeting or exceeding customer expectations. Complaints are solved quickly.
Consider new opportunities beyond your normal customer base. The Internet opens the global market place to any business willing to be seen by new customers, who are looking for the goods and services you are offering. An order from India, China just might be an opportunity knocking on your door don’t miss that opportunity just because you “tried it once and it didn’t work.” Fix what didn’t work.
No comments:
Post a Comment